Folk costumes are still held in wide regard in Setomaa, these are proudly worn on every celebration day, as well as at numerous events. The main Seto folk costume colors are white and red. Red is the color of life, it protects one from evil and sickness, for example, from plague. Seto folk costumes are made by hand from beginning to end, and because of this they are especially treasured and, of course, expensive.
The proudest part of the Seto woman's folk costume is its silver jewelry. It's said that one can hear a Seto woman coming before one sees her, because her silver chains and dangling coins make so much noise. The emblem of a married woman is a great brooch: it shows she is of fertile age and protects the woman's most sensitive place, her soul, from the evil eye.